Advertising services
Wide advertising campaign is the key to successful sales of the object
The main purpose of the auction is to achieve growth of the object price at the auction and sell it at highest possible price.
Extensive advertising is required to achieve this goal.
Advertising is designed to attract the maximum number of buyers to bidding.
When several candidates for the object are gathered in the auction hall, they bargain in real time grow the selling price. As a result the owner of the object can get the amount that exceeds the most optimistic expectations for it.
Advertising of upcoming sales of the Auction House of the Russian Federation is placed in a variety of federal publications: the newspaper Commersant, Vedomosti, Rossiyskaya Gazeta, RBC, magazines of largest Russian air carriers Inflight Review and Aeroflot, publication The where Moscow and The where Saint -Petersburg, the Internet portal for real estate bn.ru. The information about upcoming sales is published in the electronic editions: network newspaper Gazeta.ru, news agencies: Regnum, Rosbalt, Interfax, Reuters, ITAR-TASS, RBC, RIA Novosti. The upcoming sales are announced on radio Business FM and Radio Echo of Moscow.
Petersburg Regional publications actively cover the activity of the Auction House of the Russian Federation. Newspapers Business St. Petersburg, Neva Time, Real Estate and Construction of Petersburg, Building Weekly, magazines Business Real Estate and Commercial Real Estate publish the materials on the objects for sale. The Auction House of the Russian Federation has the section Public Bidding in the magazine Real Estate and Construction of Petersburg which publishes all information about trades of AHRF.
In addition, the Auction House of the Russian Federation has its own print edition – Catalogue of the Auction House of the Russian Federation and the official site www.auction-house.ru - in Russian and English languages, which also has all the information on objects preparing for sale.
The Auction House of the Russian Federation uses various types of advertising: from mass (publication of advertising articles in public media, placement of street banners, placement of advertising messages in Internet) and to selective, targeted to the range of potential buyers. In the latter case, the promotional materials (catalogs, flyers, e-mailing) are delivered to the offices of potential investors, including foreign ones), they are sent personal invitations to participate in the auction, the presentations are organized for them.
The choice of organizing way of the promotional campaign is stipulated by the characteristics of the object for sale and potential market for its sales.